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My Work

Examples of some of my work, projects, and other fun things I have done throughout my professional years. 

Digital Transformation 

Internal Marketing Department, Allina Health, Minneapolis 

Operational Goals: 
  1. Increase Visibility

    • Dashboards & Reporting​

  2. Create Consistency

    • Intake and Templates

  3. Reduce Redundancies 

    • Streamline workflows via automations and technology integrations​

Smartsheet Launch 

Technology Exploration and Implementation

  1. Conducted audit of existing technologies, such as MS Project, Planner, ServiceNow, and Wrike. 

  2. Selected Smartsheet for it's easy integration with Microsoft applications, overall contract cost, and its ease of use. 

  3. Led and owned –

    • Collaboration with ITSM team on implementation- security & compliance 

    • Partnership with Smartsheet's relationship manager for contract negotiations and roadmaps for future product add-ons & rollouts 

    • Training and onboarding for marketing, creative, and leadership teams. 

Smartsheet Data Tree" shows – 

  1. Intake and workflow process

  2. Dashboards and where data lives

  3. Reporting and where all the key data reported is pulled from

  4. Roles & responsibilities

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Technology Integrations

Diagram A provided a visual of how the enterprise technologies interacted in the current state.

 

Diagram B showed how they will interact in the future (post launch)

Diagram A

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Diagram B

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Operational Transformation 

Brand Development Agency

Demonstrated my abilities in:

  • Diagnosing pain points

  • Strategizing solutions

  • Leading organizational change

  • Enterprise Architecture 

As an experience Digital Project Manager and Operations guru, I was brought in by a digital strategy agency to optimize workflows and streamline processes.

In my role as Senior Digital Project Manager, I gained first-hand experience with the organization's challenges and inefficiencies. Though the agency utilized numerous tools, they lacked integration and standardization. Moreover, employees followed disparate processes according to personal preferences rather than organizational objectives. 

 

Leveraging my expertise, I conducted a thorough analysis of the agency's systems and presented recommendations to consolidate redundant tools, establish standardized protocols, and align workflows with overarching business goals. My proposed digital transformation, delivered process improvements and operational efficiencies which enabled the organization to scale and facilitate future growth.

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Product Management

Product School Final Project

The purpose of my final presentation was to select a company that I wanted to work for and come up with a new feature based on data that I could find and show that I could think like a Product Manager. 

I chose Smartsheet, because I love the product and have implemented it in a few places I have worked. However in my industry, it is unfortunately overlooked as a work management tool. The research for my project is based on first-hand experience and feedback from people in my network. 

Digital Experience Design

BBDO - Columbus Meats 

This example demonstrates:

  • My ability to quickly ideate and prototype solutions during time-sensitive scenarios 

  • Facilitate cross-functional teamwork

  • Deliver award-winning work even on constrained budgets and schedules.

By leveraging my PM and UX capabilities I was able to drive successful outcomes in a complex situation.

While managing a major project for Columbus Meats, an urgent request came in to add an interactive digital experience with tight deadlines.

Recognizing the need for quick action, I utilized my UX skills to sketch wireframes on paper and validate technical feasibility with the lead developer. I then rapidly prototyped the experience in Adobe XD and obtained concept approval.

Once greenlit, I handed off to our UX designer to finalize and refine the designs while partnering closely with our development team for execution.

 

Through agile collaboration we delivered an innovative solution that exceeded expectations and won the Bronze award in User Experience at AdFed's 2019 The Show.

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Information Architecture, Solutions Architecture, and Change Management

Server organization, content archiving and migration, naming convention standards

BBDO Minneapolis

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Problem Statement

The unstructured and cluttered file server led to inefficient workflows, as employees wasted time searching for documents. The lack of a clear file structure and naming conventions made it challenging to find information. With limited storage capacity, large files were not being backed up properly, putting data at risk.

Discovery & Solution

To develop a solution for the disorganized file server, I first spent time thoroughly exploring the existing structure and usage by meeting 1:1 with team members across departments. I gained insight into how people navigated and utilized the server in their workflows.

Next, I brought together a cross-functional working group and used collaborative post-it note sessions to design an intuitive new structure.

By including perspectives from different teams in an interactive ideation process, we created a file hierarchy that would enable easy search and access to documents while also streamlining onboarding.

This collaborative, insight-driven approach allowed us to develop an organized file server structure that met the needs of all employees.

Implementation of New File Structure and Cloud Storage System

After designing the new file structure, I worked closely with the IT Department at our parent office, BBDO New York, to implement the organized hierarchy along with a transition to a new cloud storage system. Over the next few months, I led the process of methodically archiving legacy files, reorganizing content into the new structure, and creating intuitive folder systems.

Standardizing file naming conventions was a critical next step to bring consistency across the agency. Working with the lead Production Artist, we developed a set of naming guidelines that incorporated relevant metadata to enable easy search and identification of files.

To ease the transition for employees, I conducted training sessions to walk through the new system and naming protocols prior to the system switchover.

Post Launch Feedback

The streamlined structure, searchable naming conventions, and cloud storage capabilities had an overwhelmingly positive impact.

Employees complemented the organized and easily navigable system while new hires specifically noted that it was the "most well-structured server they had ever encountered".

 

The cloud system also provided the capacity needed for large files that had previously not been backed up.

Overall, the collaborative project to overhaul the file server and storage systems greatly improved efficiency, work quality, and data integrity across the agency.

Just for fun - Understanding personalities and work styles

How to work with Different Teams: 

Described as if they were cats

Creative/Designers are those outgoing, silly, but wise cats. They are often playful, fun, and full of energy. Approaching them is easy. Usually they will approach you first and/or be excited to see a new face. When introducing a new toy, demonstrate how to use it. Since most are visual learners, they will appreciate this. However with any toy or fixed process, they will grow bored with it and could lose focus. They usually find a milk ring to be far more interesting. Note: These cats do tend to require a little more herding and management to get them to focus.

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Business Professionals are the type of cat that requires a more experienced cat owner. They are wonderful and sweet when they want to be. They are the cats that are almost too smart for a cat. They know EVERYTHING and you can’t fool them by hiding the cat carrier in the shower behind the curtain. It’s as if they can read your mind. This cat personality loves to be seen and heard, but don’t even think about approaching them or petting them! Interaction is only on their terms.

Engineers/Developers are the shy and/or skittish cats. Often found hiding in the dark and as far away from others as possible. These can be the hardest cats to work with and can often seem disconnected. They aren’t disconnected though, just in deep concentration mode- probably trying to solve how to get around without crossing paths. Working with them will require a lot of patience and a different approach. So how do you get these cats out of the shadows and engaging more? Start with treats placed outside their hiding places (workspaces). As they slowly emerge, don’t make any quick movements, eye contact or approach them! - this could scare them away. Repeat this process, moving closer and closer each time until you have gained their trust. Don’t approach them or speak to them first! Wait for them to meow (hello) or slowly blink both eyes (smile). When that happens, you know you are close to good and trusting relationship.

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