Digital Experience Design

Digital experience activation to accompany a larger brand activation in San Francisco.

The Build your own charcuterie board experience was fun, educational, created brand awareness, and increased product sales with the help of a coupon.

The customer navigates from the landing page to the build their own charcuterie board experience.

To receive a shopping list of your charcuterie board ingredients and a Buy one, get one coupon the customer would click on CTA that prompted customers to enter their email address.

I am not an experience designer. In fact I am not a designer at all, but...

While managing a major project for Columbus Meats, an urgent request came in to add an interactive digital experience. The deadline was tight and I did not have a designer available to take on work.

Recognizing the need for quick action, I utilized my digital design skills to sketch wireframes on paper and validate technical feasibility with the lead developer. I then quickly prototyped the experience in Adobe XD and obtained concept approval from the stakeholders.