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Digital Experience Design

Build your own charcuterie board digital experience

Bronze award in User Experience at AdFed's 2019 The Show.

Increased sales

Increased brand awareness

ABOUT

Digital experience activation to accompany a larger brand activation in San Francisco.

The Build your own charcuterie board experience was fun, educational, created brand awareness, and increased product sales with the help of a coupon.

The customer navigates from the landing page to the build their own charcuterie board experience.

To receive a shopping list of your charcuterie board ingredients and a Buy one, get one coupon the customer would click on CTA that prompted customers to enter their email address.

By leveraging my PM and UX capabilities I was able to drive successful outcomes in a complex situation.


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