Digital Experience Design
Build your own charcuterie board digital experience
Bronze award in User Experience at AdFed's 2019 The Show.
Increased sales
Increased brand awareness
ABOUT
Digital experience activation to accompany a larger brand activation in San Francisco.
The Build your own charcuterie board experience was fun, educational, created brand awareness, and increased product sales with the help of a coupon.
The customer navigates from the landing page to the build their own charcuterie board experience.
To receive a shopping list of your charcuterie board ingredients and a Buy one, get one coupon the customer would click on CTA that prompted customers to enter their email address.
I am not an experience designer. In fact I am not a designer at all, but...
While managing a major project for Columbus Meats, an urgent request came in to add an interactive digital experience. The deadline was tight and I did not have a designer available to take on work.
Recognizing the need for quick action, I utilized my digital design skills to sketch wireframes on paper and validate technical feasibility with the lead developer. I then quickly prototyped the experience in Adobe XD and obtained concept approval from the stakeholders.
Once greenlit, I handed off to our UX designer to finalize and refine the designs while partnering closely with our development team for execution.
Through agile collaboration we delivered an innovative solution that exceeded expectations and won the Bronze award in User Experience at AdFed's 2019 The Show.
This example demonstrates:
My ability to quickly ideate and prototype solutions during time-sensitive scenarios
Facilitate cross-functional teamwork
Deliver award-winning work even on constrained budgets and schedules.
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