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Digital Experience Design

Build your own charcuterie board digital experience

Bronze award in User Experience at AdFed's 2019 The Show.

Increased sales

Increased brand awareness


Digital experience activation to accompany a larger brand activation in San Francisco.

The Build your own charcuterie board experience was fun, educational, created brand awareness, and increased product sales with the help of a coupon.

The customer navigates from the landing page to the build their own charcuterie board experience.

To receive a shopping list of your charcuterie board ingredients and a Buy one, get one coupon the customer would click on CTA that prompted customers to enter their email address.

By leveraging my PM and UX capabilities I was able to drive successful outcomes in a complex situation.

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